First Choice Grass Case Study
First Choice Grass Case Study

First Choice Grass

Success Story:

First Choice, Best Choice

The Bristol based company partnered with Numinous Digital to utilise Facebook and Instagram to expand within their market through generating sales, leads and a brand image that portrays their expectations


of the in-store sales goal reached in one month


Sample pack requests increased by 80%


up to 110% return on campaign ad spend

Their story:

First Choice Grass are a artificial grass retailer providing premium
quality grass at an attainable, affordable price.

Their Goal:

First Choice Grass wanted to boost sales and leads through being the
most innovative artificial grass brand on social media aiding in their goal
to become market leaders in a highly competitive industry*

“Numinous have been there from the start, they have helped us achieve massive results helping us expand within our market. They have a huge ROI for us through generating sales and leads whilst creating a brand image that portrays our expectations, I would recommend using them to any business looking for more revenue” –

Jack Heaslip (Director)

Our Solution:

It was vital for First Choice Grass to catch the eye of potential customers, so we used an eye catching video ad which we knew had the potential to go viral and within the caption encouraged the now engaged audience to order a free sample pack. This boosted sample pack requests for the next month by 80%.

We also focused on increasing brand awareness and knowledge of particular sales windows. We used Lookalike Audiences and Custom Audiences to target video and photo ads towards our desired target demographic. The creative displayed products in a number of scenarios with captions inviting people to order online or to come down to the showroom for a further discount.

We used similar creative to generate leads, targeting customers who had visited First Choice Grass’ website in the previous 7 days. We also retargeted customers who had engaged with the awareness posts from the previous stage in the campaign to maximise conversions.

While this early activity focused on reaching people on mobile and desktop, the final stage of the campaign used carousel ads on desktop to push online sales, email sign ups and to drive customers to the website.

First Choice Grass - Case Study
First Choice Grass - Case Study
First Choice Grass - Case Study

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First Choice Grass - Case Study
First Choice Grass - Case Study