Elite Skills Arena Case Study

Elite Skills Arena

Success Story:

Elite Skills Arena are pioneering football training and development by providing an innovative range of training aids.

The poole based brand partnered with numinous digital to reach a worldwide audience through vertical video and Instagram influencers for the launch of their product ‘THE ICON’

5 million

people reached


return on campaign ad spend


reach amongst target audience

Their story:

Elite Skills Arena is one of the worlds leaders in pioneering football training aids. All ESA products are based around the ESA mantra of ‘repetition’, maximising training intensity for faster and more pronounced improvement.

Their Goal:

Elite Skills Arena wanted to raise awareness and educate the footballing population of the benefits of their product and ultimately drive sales.

“Over the past 6 months our Social Media has gained significant clout, starting from scratch Numinous have grown our following on all platforms tremendously, with over 11,000 followers on Instagram. In total around 1⁄4 of our revenues to date has come directly from a social media posts”
Ryan Warrener (CEO)

Our Solution:

We kicked off the campaign on Facebook and Instagram with an engaging video ad that effectively educated the footballing world on ‘The ICON’ and its benefits. Through paid advertisement on Facebook and the use on Instagram Influencers we ensured high exposure with maximum impact and helped the campaign target a wide audience in the footballing community. The ad featured on Visubal’s Instagram account who have a whopping 6 million following with the perfect target demographic. The ad received 589,340 views on Instagram alone.

Finally, effective CTAs were used to encourage the now-engaged audience to call up to arrange a demonstration.

Elite Skills Arena - Numinous Digital Case Study
Elite Skills Arena - Numinous Digital Case Study
Elite Skills Arena - Numinous Digital Case Study